As
we continue our treatise on selecting an exhibit and preparing to help ensure a
good return on investment from your selected Tradeshows; I
would like to cover one of the categories that ExhibitTrader.com specializes
in:  Pop-Up Displays.  When it comes to exhibits; they are the
portable of the portables.  Using an
accordion style frame to go from small to large (hence the name Pop Up Display) in minutes, they are
then covered with magnetic-backed fabrics or panels. They setup/breakdown quick
and easy; and can make quite an impression at marketing events.  Pop-up displays come in 10, 20, or 30 foot
sizes having either a straight or curved backwall, which can be fabric or
graphic covered.  Specialty categories
include island, fabric-tension and Xpressions styles.

An island <a href=\"
http://www.exhibittrader2.com/pop-up-display.html\">Pop
Up Display</a> can be designed with multi-sided backwalls
to sit in the middle of your booth space; podiums/counters are then placed in
front of each side, allowing you to have multiple, oriented “faces” in one
exhibit.  Fabric tension - a rapidly
growing trend - set up quickly by stretching an
attached fitted fabric cover – printed with your artwork – over a lightweight
frame.  Often called “hop-ups”, the result is a clean, modern look for
your brand and message.  Xpressions, the
ultimate in frame-graphic technology, has a very lightweight frame that is
shipped with the fabric graphic skins fully attached, making your display set
up a breeze.  No tools or event labor is
required.  Having twelve frame options;
integrated graphics; and infinite configuration possibilities; Xpressions offer
you a 3-D playground to create dramatic effects for a truly unique display that
will make lasting impressions. (They are one of the hottest new display options
on the market!)  

Dating back almost three decades, pop-up/portable
displays have a growth history that doesn’t appear to be slowing down anytime
soon.  Why have they proven so popular
and effective? For you newcomers to the tradeshow industry, let’s look back at
a little history to answer that question. 
The President of EXHIBITTRADER2.com,
Ray C. Rogowicz, gives us a little insight into exhibit archives, “Heralding from the large, custom and expensive
custom trade show exhibit world, ‘blue-chip exhibits\' were second nature to me.
 For large tradeshows and conventions,
what we did was analogous to erecting entire rooms of a house-including kitchen
and bath-for clients.  The set-up time
began days and in some cases, weeks before the show opened.  The freight was heavy; the exhibits were
complicated; and the labor hard, long and intense.  Companies required large marketing budgets to
compete with exhibiting competitors.  The
initial construction of a custom built exhibit is only the beginning of the
cost involved with such; add storage, shipping, installation/dismantling labor,
and the resultant price tag often left many small to medium size companies out
of the mix. If they did participate, their smaller exhibits were often dwarfed
by the power houses. Necessity being the mother of invention, portable exhibits
invaded the tradeshow industry market and changed all that.

From fabric tension pop-ups,
starting at around $600.00, to 20’ specialty pop-ups, approaching $15,000.00;
there is a vast exhibiting clientele that can stretch a tight marketing budget
within this category of exhibits. 
ExhibitTrader.com carries a large line of these versatile marketing
tools-both budget friendly, imported
models and more durable, made in the USA models-along with a wide variety of
optional accessories for them.  Check
them out when you have time.